The Four Cornerstones That Guide "The Water Softener Blog"
Advocacy. Expertise. Methodology. Education. When I founded The Water Softener Blog , I set out to build more than a product review site. After decades in water treatment—listening to families, diagnosing real problems, and designing layered solutions—I learned that the best outcomes come from clear principles. Those principles became my compass in the field and now serve as the cornerstones of this blog . In this article Advocacy Expertise Methodology Education Final Thoughts 1) Advocacy From the start of my career, I’ve acted as a consumer advocate . Too many homeowners get sold the wrong system—solutions that don’t match their water chemistry, home constraints, or budget. Advocacy means putting the homeowner first: clarifying goals, explaining trade-offs, and guarding against overselling and misinformation. On the blog: I translate tech jargon into plain English and sh...