Why I Founded The Water Softener Blog: A Consumer-Advocate Mission

My customers always came first—and they still do. I built The Water Softener Blog so homeowners can make informed, safe, and cost-smart decisions about water treatment without facing sales pressure, gimmicks, or misinformed service and salespeople. Who I Am (and Why This Matters) For more than thirty years, I’ve worked across the water treatment industry: delivery, residential and commercial installation, service technician and troubleshooting, trainer, and sales and service representative. I’ve seen what works, what fails, and—too often—what’s sold when it shouldn’t be. That broad, hands-on perspective is what I bring to every guide, checklist, recommendation, insight, and review on this site. What I Believe People over products. Equipment is a tool; the right diagnosis is the solution. Evidence beats hype. Water tests, field data, and standards—not marketing claims—drive recommendations. Long-term ownership matters. I factor in maintenance, parts, a...